worn to be worn
Brief - Create a campaign that takes Palace back to it’s roots
OBSERVATION: True skaters aren’t bothered about ripping their clothes
INSIGHT: Skaters see ripped clothes as a sign of authenticity
STRATEGY: Worn to be worn

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

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Brief - Create a campaign that takes Palace back to it’s roots
OBSERVATION: True skaters aren’t bothered about ripping their clothes
INSIGHT: Skaters see ripped clothes as a sign of authenticity
STRATEGY: Worn to be worn